Incorporation Costs: How Much Does It Cost to Incorporate in Canada?

Business owners have many considerations when considering whether or not to incorporate. There are plenty of advantages to incorporating your business in Canada, but there are a few drawbacks to consider as well. As you begin to weigh the pros and cons, the incorporation costs are one of the points you’ll likely want to closely […]

The 4 P’s of Marketing, Explained

What are the 4 P’s of Marketing? The four Ps of marketing are Product, Price, Place, and Promotion, often referred to as the Marketing Mix. These elements provide a framework for creating strategies to market, promote and advertise your product or service. They will also help you to get clear about how to identify and […]

Dealing with Imposter Syndrome

What is imposter syndrome? It’s the mindset of doubting your abilities and feeling like you are not as capable as others. More specifically, you feel that you are incapable of performing well and fear that you will be exposed and rejected. This fear can lead to anxiety and lack of progress. Be encouraged that you […]

Work-Life Balance for Entrepreneurs

As a small business owner you wear many hats. Your list of daily tasks seems to increase each day as your business grows and sometimes you may feel exhausted and overwhelmed. Additionally, you may have a family to look after, and you also need to care for yourself. The word “balance” gives the false impression […]

Strategies to Effectively Network and Grow Your Business

As a busy entrepreneur, it may be a challenge to find time to network and expand your reach. White these activities do take time, think of it as an INVESTMENT of time that will help you to generate sales leads. An added benefit to networking is that it helps you stay aware of industry trends, […]